Creative Marketing

Showcased below are some of the creative marketing strategies we utilize

3D FLOORPLANS

We create realistic custom 3D floor plans that showcase your home at it’s absolute best.

Our 3D floor plans are incredibly detailed and you will be able to see all the rooms of the floor plan, including furniture, laid out exactly the way you like it.

Presented are two examples of floorplans we produced, both are unique in design – depending on the property we will determine the ideal floor plan to use.

VIRTUAL TOURS

We created a fully immersive 360 degree walk through of 21 East 66th Street, a private full floor condo just off Madison Avenue.

Rooms are photographed using special panoramic photography equipment and then recomposed digitally into a world that can be explored on computers and mobile devices.

This technology provides an unprecedented and immersive experience – allowing visitors across the world to explore your home as if they were standing there.

The Virtual Tour generated huge interest and resulted in a sale of $9,250,000

Trump Plaza Unit 20D Owner Interview with Reba Miller

FEATURE VIDEOS

Jackie approached us to market her apartment at Trump Plaza as she knew we would do this differently to other firms.

Watch the full video here of the interview where we discuss the recent changes in the building and the seller’s perspective on her apartment.

Due to social media and broadcast to the community of brokers and buyers the video received thousands of views in the first day it was published.


We created an exclusive video to showcase the glamorous and bespoke, full-floor pre-war condominium at 21 East 66th Street.

21 East 66th Street, 7th Floor - Walkthrough



PRESS COVERAGE

Our listings are regularly featured in some of the most influential and widely read publications in the media.

VIDEO ANIMATION

We wanted to show potential buyers of this building the proposed work to transform 27 East 61st Street into a beautiful, modern building in a way they could really visualize.

Watch to see the details of the breakdown, expansion and new facade of the building. An extensive brochure was also prepared for buyers – featuring floorplans, renderings, press and key information about the building.

The building was purchased for at $19,200,000

The Transformation of 27 East 61st Street

BEAUTIFUL PHOTOGRAPHY

Beautiful imagery is an essential part of presenting your listing and what better way to showcase than high end professional photography.

Perfectly adjusted lighting, carefully placed decorations and sophisticated equipment are key to shooting stunning images.

Well presented listing photographs help to create the best first impression on potential clients. Outstanding photos grab the attention of potential buyers and hold them long enough to survey and admire the listing.

DIGITAL FLIPBOOKS

Custom made digital flipbooks allow us to show prospects an extensive view of your unique property. As innovators in the industry, we introduced digital flipbook across all listings – allowing customers to explore, send and print full listing details in detail.

As users shift towards mobile browsers, we cater for this with phone, tablet, laptop and desktop support – ensuring the flipbook can be accessed from any device.

Click the image on the right to explore one of our digital flipbook in real time.

RENDERING

Very often an apartment needs a new image and without the Owner undergoing renovations we can transform the space by professional renderings. The renderings are often used for an online presence as well as placed in the home for a purchaser who might not have a vision.

 

EMAIL MARKETING

E-mail marketing is a core part of how we promote listings. We have direct distribution to every major real estate agency in the city as well as the boutique firms.